EXPERIENCES
ARE STORIES THAT
CAST CUSTOMERS
AS HEROES

EXPERIENCES
ARE STORIES THAT CAST CUSTOMERS
AS HEROES

EXPERIENCES
ARE STORIES THAT
CAST CUSTOMERS
AS HEROES

I am a strategic storyteller who designs experiences and identities that inspire people to love brands.

Identities and experiences strategically designed to make people feel seen, known and loved.

Featured work

People choose with their hearts. They love brands that love them first. Are they choosing you? Do they love you? For 20 years, I've helped build national and local brands through identities, digital experiences and physical spaces that connect with people emotionally and influence their choices.

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CONNECTIVE

DIGITAL EXPERIENCE

From product discovery to dev hand-off, I translate brand stories into digital experiences that connect and convert. I facilitate design-thinking discovery workshops, distill insights from data and research,

map customer journeys and UX flows and create the joyful interactions that cause customers to remember and repeatedly choose you.

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Workshop Facilitation

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Customer Journey Mapping

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Responsive Web Design

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Mobile App Design

IMMERSIVE

PHYSICAL EXPERIENCE

Much like a website or app, your space is a story you invite guests into. How it speaks to your customers and employees matters as much as what it says.

I scale brand stories into interior and exterior signage and graphic installations that tell guests what happens here is worth attention and loyalty

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Storytelling Strategy

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Storytelling Strategy

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Wayfinding Signage

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Wayfinding Signage

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Experiential Installations

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Experiential Installations

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Production Management

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Production Management

DISTINCTIVE

BRAND IDENTITY SYSTEMS

Your branding tells people what they should expect from your brand. When your experience backs that up, over time, an effective branding system symbolizes those good memories.

I uncover your core story and amplify that into a memorable system of visuals and words that represent your business uniquely and authentically.

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Logo (s)

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Logo (s)

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Visual Language

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Visual Language

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Core Messaging

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Core Messaging

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Brand Building Strategy

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Brand Building Strategy

WHAT IS

WHAT IF

WHAT WOWS

WHAT WORKS

WHAT IS

WHAT IF

WHAT WOWS

WHAT WORKS

WHAT IS

WHAT IF

WHAT WOWS

WHAT WORKS

Methods change. Principles remain.

Connecting 30+ employers and clients with customers' hearts since 2005

  • Macy's Logo

Over 600 projects
From a variety of industries

Retail
Nonprofit
Healthcare
FinTech
Hospitality

Over 600 projects
From a variety of industries

Retail
Nonprofit
Healthcare
FinTech
Hospitality

Trusted by local and national brands
for timeless, versatile and inspiring creative leadership.

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YEARS

In Their Words: THE IDEAL TEAMMATE

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    "Aaron is one of the most entrepreneurial and creative thinkers I’ve had the privilege to work with during my career. Not only is he a great designer, but Aaron has a way with words that is not common among designers. This allows him to effectively communicate and tell meaningful brand stories through his work."

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    "Nobody will give you a more thoughtful design deliverable with as much finesse as Aaron Skinner. He is unapologetically user-first, but has the kindness and demeanor of a saint."

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    "Aaron communicates at a high level but also has the unique ability to be a passionate and empathetic ear and support team members. He is confident in his abilities and uses that confidence to bridge communication gaps between creatives and executive team leaders."

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    "Leave it to Aaron to find the positive perspective in a negative situation."

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    "Whether it’s been a project targeting hip teenagers or a prospectus for potential donors, I have been constantly amazed by Aaron’s ability to stay up on current trends while always bringing a unique perspective. I have worked with several designers but none that I respect more than Aaron or trust to deliver top tier work every time."

WORK WITH ME

TEAM UP WITH SOMEONE WHO
LOVES YOUR CUSTOMERS LIKE YOU DO